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Home Selling Guide

Sell Your Los Angeles Home for Top Dollar

Strategic marketing, expert pricing, and professional representation to maximize your property value

Why Sell With Seda Stepanyan

Selling your home is one of the most significant financial transactions you'll make. With the right real estate agent, you can maximize your property's value and ensure a smooth, stress-free process.

As your dedicated Los Angeles real estate agent, I bring market expertise, innovative marketing strategies, and skilled negotiation to help you achieve the best possible outcome for your home sale.

Strategic Pricing

Comprehensive market analysis to determine the optimal listing price for your property

Professional Marketing

High-quality photography, virtual tours, and targeted digital marketing campaigns

Expert Negotiation

Skilled representation to secure the best price and most favorable terms

Seamless Transaction Management

Careful oversight of all details from listing to closing to ensure a smooth process

Seda Stepanyan - Los Angeles Real Estate Agent

The Home Selling Process

Understanding each step of the selling journey helps you navigate the process with confidence. Here's how we'll work together to sell your home for maximum value.

1. Preparation & Pricing

We'll evaluate your home's condition, suggest improvements to maximize value, and determine the optimal listing price based on a comprehensive market analysis.

  • Professional home evaluation
  • Strategic improvement recommendations
  • Competitive market analysis

2. Marketing & Exposure

Your home will be showcased with professional photography, compelling descriptions, and a multi-channel marketing strategy to attract qualified buyers.

  • Professional photography & virtual tours
  • MLS listing & syndication
  • Targeted digital & social media campaigns

3. Showings & Offers

I'll coordinate showings, provide feedback, and help you evaluate offers to select the one that best meets your goals.

  • Convenient showing scheduling
  • Buyer feedback collection
  • Offer evaluation & negotiation

4. Closing & Beyond

I'll guide you through inspections, appraisals, and paperwork to ensure a smooth closing process and successful sale.

  • Inspection & appraisal coordination
  • Document review & preparation
  • Final walkthrough & closing

Comprehensive Marketing Strategy

Your home deserves maximum exposure to attract qualified buyers. My multi-channel marketing approach ensures your property stands out in a competitive market.

Professional Visuals

  • High-resolution professional photography
  • Immersive 3D virtual tours
  • Aerial drone photography (when appropriate)
  • Professional video walkthroughs
  • Custom property highlight reels

Digital & Online Presence

  • Featured listing on TooynHomes.com
  • MLS listing with syndication to 100+ websites
  • Targeted social media advertising
  • Email marketing to buyer database
  • SEO-optimized property descriptions

Networking & Direct Marketing

  • Broker previews and open houses
  • Direct outreach to buyer agents
  • Luxury property networking (when applicable)
  • Professional property brochures
  • Strategic neighborhood marketing

Preparing Your Home for Sale

First impressions matter. The right preparation can significantly impact your home's selling price and how quickly it sells. I'll guide you through the process of preparing your home to make the best possible impression on potential buyers.

Professional Staging Advice

Recommendations to highlight your home's best features and appeal to target buyers

Pre-Listing Inspection Guidance

Identify and address potential issues before they become obstacles to your sale

Cost-Effective Improvement Suggestions

Strategic recommendations for updates that offer the best return on investment

Home Preparation Guide

Home Preparation Checklist

Declutter & Depersonalize

Remove personal items and excess furniture to make spaces feel larger and help buyers envision themselves in the home.

Deep Clean & Refresh

Professional cleaning, fresh paint in neutral colors, and addressing any odors can dramatically improve buyer perception.

Enhance Curb Appeal

First impressions start at the curb. Landscaping, front door refresh, and exterior cleaning can make a significant difference.

Make Minor Repairs

Fix leaky faucets, replace broken tiles, repair holes in walls, and address other minor issues that could raise red flags.

Optimize Lighting

Maximize natural light by opening curtains and blinds, and ensure all light fixtures have working bulbs to create a bright, welcoming atmosphere.

What My Sellers Are Saying

Don't just take my word for it. Hear from clients who have successfully sold their homes with my guidance and expertise.

"Seda's marketing strategy for our home was exceptional. The professional photos and virtual tour showcased our property beautifully. We received multiple offers within the first week and sold for well above asking price. Her negotiation skills truly made a difference!"

Robert & Lisa Thompson

Glendale, CA

"We were hesitant about selling during a market shift, but Seda's expertise was invaluable. Her pricing strategy was spot-on, and her staging recommendations transformed our home. She kept us informed throughout the entire process and handled negotiations masterfully. We couldn't be happier with the outcome!"

James & Maria Rodriguez

Sherman Oaks, CA

"Selling our family home of 25 years was emotional, but Seda guided us with compassion and professionalism. Her attention to detail in the marketing materials highlighted all the special features of our home. Thanks to her network and marketing approach, we found buyers who appreciated our home as much as we did."

Eleanor & Thomas Chen

Studio City, CA